Consumers are currently being bombarded with commercials and ads for various forms of what I term “fake meat.” Curiously, many who are manufacturing and selling these products, as well as their supporters, prefer to call them “clean proteins.” The ads appear to be almost everywhere—on the TV, in magazines, radio, billboards, store signs, newspaper and any place imaginable. It’s pretty much impossible not to see, hear, or read about fake meats. Not only are there direct ads, but there have been, and continue to be, numerous stories about “clean proteins” and their benefits for human health, animal welfare, the environment, and climate change.
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